In many ways this year’s Photokina will mark an end and the beginning of an era. End since it will be the last fair, which will feature in the once-in-two-year format and beginning since 2019 will mark the show as an annual event. So if you are thinking of visiting the fair and wondering what is it that it might have to offer, then you have come to the right place. Bhavya Desai predicts the products and technology line up at the show…
There is wide speculation and concern this
year that with the growth of social media and the digital world, Photokina has
over the years lost a certain amount of its charm. In fact, there are a number
of international brands that believe that the 2018 edition is more of a
regional show instead of the international behemoth that it used to be. And it
is difficult to disagree with some facts with the sceptics. Yes, for sure it
isn’t the show it used to be, but at the same time, the make over of the image
of Photokina in the past two shows has been pretty interesting.
With the show widening its horizons to include
seminars and talks about augmented reality and business under DIGITALLY, among
others shows the direction and shape that it is taking for the future. But
enough of that, let's get down to business.
Nikon and Canon:
Full-frame Mirrorless is in:
Undoubtedly the biggest news that is doing the
rounds ahead of Photokina 2018 is what are yellow and red doing in the
full-frame mirrorless department. Now I am not sure whether to be happy about
the fact that finally both Nikon and Canon are taking this category seriously
or the fact that they have FINALLY come to the party.
But as I had already predicted earlier that
Nikon went all out teasing its launch for the 23rd of last month and
launched the Nikon Z6 and Z7, their latest full-frame mirrorless cameras. So
aside from the ones that had the chance to make the launch, Photokina 2018
probably will be the first time that visitors might get a chance to get their
hands on the Nikon Z6 and the Nikon Z7.

Nikon's first Full-Frame mirrorless camera, Nikon Z7
While Nikon made the splash with the launch of
their cameras, Canon on the other hand doesn’t seem to be in a hurry in this
department. While Canon was slow off the block in the mirrorless category in
the past, they seem to have got their act together recently. Take, for
instance, the M50 Mirrorless camera. I think in all cases, the success of the
M50 can only prompt the manufacturer to develop a much bigger version of the
same camera that has more features.

Canon M50 and 55-200mm lens that has become popular with the users
So, at Photokina it is nearly certain that
Canon will not launch their new full-frame mirrorless camera, but it will
announce and probably showcase a prototype with the final launch happening in
the month of October and the product available by the end of the year. Rumours
and sources suggest that plans are already underway to produce the literature
on the product and that it feature the word ‘R’ as part of the system. I am not
sure what the ‘R’ can stand for, but may be ‘revolutionary’?
But what might be interesting to see for both
Nikon and Canon will be the lens mounts. Whether they will come up with a new
line-up remains to be seen.
The Professional range of
Cameras:
While mirrorless has been in the news in a big
way, it is difficult to forget the traditional channels sometimes. But in the
mid to professional range, everyone from Canon, Nikon, Sony and Fujifilm, among
others, are expected to make a few launches.
Canon:
It’s been a while that Canon has launched
something in this segment. In 2016, Canon launched the EOS 5D Mark IV which was
a good camera. But, Nikon D850 and the Sony A7RIII followed this up. So there
is a strong possibility that two years on Canon will launch something that
rivals the Nikon and Sony platform in this category.
Canon 5D Mark IV
In fact, there might be a follow up on the EOS
7D Mark II as well since it was announced nearly 4 years back. So, in all
probability, we might see a successor to that as well.
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Canon 7D Mark II which might see the launch of the new Mark III
Nikon:
While the major steam from Nikon is focused
around the full-frame mirrorless camera, we still might see upgrades to some of
the ageing cameras in their line-up. For instance, the D750 might see a
facelift and so will be the case with the Nikon 5D. Although i am not sure if the 5D which actually see a new follow-up being launched.
But one thing is for sure! The Nikon entry-level segment will surely see the launch of the Nikon 3500, especially since the company tends to launch their new offerings in this category once every 2 years.

Caption: Nikon D3400 which is likely to see the follow-up in the form of D3500
Sony:
Sony has already released the A7R III and the
A7 III which have already been popular cameras in their categories. While there
doesn’t seem to be much news floating around what Sony is going to do. But, the
only camera that is up for an upgrade is the A7S II. Which makes it possible that
the manufacturer might be launching a successor in the A7S III version.
Although we haven’t got any confirmation from our sources on this and also they
state that at this point there is no indication of anything like that. But,
news online suggests that a new camera with enhanced video capability and could
be announced at the show.
Sony A6700 image from Sonyalpharumours.com
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Some more images have surfaced online of the A6700
In the entry-level category, we can see the
follow-up to the A6500. And this isn’t surprising since Photokina might be the
perfect platform for the company to debut its new A6700 camera. So the chances
of the same being launched are strong.
Fujifilm:
If history is to go by, then this September
2018 we might see the debut of the XT-3, especially since the company has
always been upgrading their flagship every two years. We do have confirmation from our sources that there will several products launched at the show. So I feel that Fuji might
showcase the new XT-3 at the show.

Fujifilm XT-3 mock up from Fuji rumours
My guess is that the other important one where the manufacturer is rumoured to
also debut the next in-line (more affordable) medium format camera. This
ideally is the smaller brother of the GFX 50S and might be named as the GFX
50R. If that is what it is called and if the positioning is lesser than the
50S, then it will be another breakthrough for the market since Fuji surprised
many with the launch of a medium format at such an affordable price.
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Fujifilm GFX-50R pic that has surfaced on YouTube. Although this seems like the 50S
A number of announcements have already been
made by the manufacturer, which ended several rumours. But the two exciting
ones that we feel are going to happen are the XT-3 and the GFX 50R.
Panasonic:
One company that has been very tight-lipped
about their launches at Photokina is Panasonic. While there is already
speculation online that there might be a launch of the Panasonic GH6, it seems
highly unlikely if history is anything to go by.
Panasonic GH6 design pic uploaded on the New Camera website
Also, since the company launched the GH5S last
year it might be too short a time to launch another camera. So we are ruling
out any new launches for sure. Yes but our sources do confirm that there will
be an announcement for a new product and we are pretty certain that this will
be for the Development of the GH6. In fact, a few images of the same product
also released online a while ago. And this is exciting since when it comes to
video, Panasonic has been pushing the boundaries and I wouldn’t be surprised if
it supports 6k recording.
But you never know, with the 10thanniversary of the micro-four thirds technology, Panasonic could be hiding
something else under the hood as well?
Go Pro:
Well, this might be a
year that Go Pro might want to forget. It’s been a challenging year for them
and rumours suggest that the new Hero 7 is on the way. But, online reports
suggest that the Hero 7 has already been registered online and it features a
similar model number as the Hero 6. If that is the case then there might be a
slight upgrade to the camera.
Lenses:
It is pretty difficult to make predictions in this
category honestly. But we can give you an overall idea about what we think
might happen in this.
Nikon:

Nikon FTZ Adapter launched with the 'Z' mirrorless series of cameras
It is pretty clear that Nikon will launch a new
category of lenses for its full-frame mirrorless cameras in the ‘Z’ mount. And
the adapter that will be available for the users to use their existing lenses
will be ‘FTZ’. What is the number of lenses that they might launch isn’t clear
yet. But usually it always starts with the kit lens which might be the 18-55mm
equivalent in the form of a 24-70 mm and one fixed and one zoom lens.
Canon:
As mentioned earlier that we
might not see a launch but an announcement for their mirrorless range at the
show, much like Nikon, Canon should also launch their range of mirrorless
lenses when they do the same.
Tamron:
As per our sources Tamron will
at least launch one new lens at the show. It isn’t whether this will focus on
mirrorless or the regular category, but traditionally the manufacturer has
always launched new lenses focusing on DSLRs at the show.
Zeiss:
It is rumoured that Zeiss is
planning to launch both the Otus and Batis lenses at the show. The Otus lenses
are focused on DSLRs and traditionally start with the Canon and Nikon mount
whereas the Batis lens is focused on the mirrorless category which might be for
the Sony mount. We can't confirm this but online reports suggest that all of
these lenses will be in the fixed category since Zeiss is particularly popular
for their optics and fixed lenses.
Drones
and accessories:
In 2016, drones as
accessories made a decent debut at the show. But in two years this has become a
full-blown industry that has seen a variety of new entrants. The most prominent
ones are DJI of course, and rumours suggest that they might debut the DJI
Phantom 5 at the show. But, these are just rumours at this point and we have no
confirmation on any of this.
But overall I do believe
that in this year’s show we will see a lot of launches when it comes to new
drones and accessories, especially since the smartphone market has opened up
such a big consumer market for all the players.
Printers

Fujifilm Instax instant printer
Now as simple as it may
seem, this is one of the toughest industry to make predictions about. The
simple reason for this being that this segment is complicated. But having said
that, this year, we feel that apart from the regular printing space there will be
some interesting announcements in the smart-printers and pocket printers
segment.
All the manufacturers
have started taking this industry seriously and you can already see pocket
printers making their debuts, like the HP Sprocket and so on.
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