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14-Sep-2021
Canon launches professional full-frame mirrorless camera EOS R3 and two new RF Lenses

Canon recently announced the launch of the EOS R3, their most advanced and capable full-frame mirrorless camera to date in the EOS R series of cameras. It features a newly developed (approximately 24.1-megapixel) back-illuminated stacked CMOS sensor, new Eye Control AF, and is capable of recording 6K 60p RAW or 4K 120p 10-bit movie.


The new EOS R3 will appeal to advanced enthusiasts, professional and hybrid shooters with its high-speed shooting capabilities, ultra-low light performance, advanced tracking, and recognition capabilities for various applications such as wedding, sports, wildlife, and cinematography.


Commenting on the flagship launch, Mr. Manabu Yamazaki, President & CEO, Canon India said, "India is one of the most important markets for Canon’s camera business. Given the uniqueness of the photography industry here, we have been focused on catering to the varied and evolving needs of photography enthusiasts who are swiftly moving from casual photography to professional photography. The introduction of EOS R system has been a revolutionary milestone for us in India as we build a strong customer base for mirrorless cameras. Continuing the momentum, we are truly delighted to launch Canon EOS R3, the latest addition to the EOS legacy of professional cameras. With over three decades of continuous EOS innovation, the R System has been acknowledged in the industry for offering greater creative possibilities and even more dynamic ways of capturing every moment. With the launch of the Canon EOS R3, we are providing users with high level functionalities required to elevate the photography and videography experience for professionals and enthusiasts.”


Mr. C Sukumaran, Director- Consumer Systems Products and Imaging Communication Business, Canon India added, "With mirrorless cameras getting wide acceptance amongst users especially the professional segment, it has been our constant endeavour to support the growth of the ecosystem with breakthrough technologies and innovations. The introduction of Canon EOS R3 camera is a testament to our consistent efforts of expanding imaging possibilities for users. Backed by many firsts for Canon – it is the first EOS series camera to be equipped with our newly developed 35mm full-frame back illuminated stacked CMOS sensor and is also our first digital camera to feature Eye Contol AF functionality. With the EOS R3, we bring forth some next-generation features developed on the concept of high speed, high sensitivity, and high reliability for both stills and video captures. We are confident that photography enthusiasts will be delighted by the new camera and what it has to offer to capture the perfect shot.”


The 24-megapixel stacked BSI sensor has a lesser resolution than the 45-megapixel R5 sensor, but the R3 is all about quickness, rapid AF performance, and low-light capabilities. Canon claims that it can shoot at up to 30 frames per second with the electronic shutter and 12 frames per second with the mechanical shutter, and that the highest native ISO is 102,400. In the Canon Log 3 profile, the R3 can shoot 6K at 60fps and uncropped 10-bit 4K at 120fps.


The R3 appears to be quite similar to the EOS-1D X Mark III, which effectively fills the same position in Canon's DSLR portfolio. It features a one-piece magnesium alloy construction with a built-in vertical grip, and Canon claims it is weather and dust resistant in the same way as the EOS-1D DSLRs. The body has wired LAN, Wi-Fi, Bluetooth, and USB-C ports, as well as a CFexpress card reader and a UHS-II SD card slot. A 3.2-inch vari-angle LCD screen is also included.


Canon EOS R3 is expected to be available for sales in India by November end this year and will be priced at INR 4,99,995/- (body only).


Canon is also releasing two new lenses for the EOS R system which is Canon RF 100-400mm f/5.6-8 and Canon RF 16mm f/2.8 lens. Canon RF100-400 mm f/5.6-8 and Canon RF16mm f/2.8 are expected to be available for sales in India by October this year and will be priced at INR 58,995/- and INR 26,995/- respectively.

 
 
 
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