SAP Media Worldwide Ltd. publishes monthly magazine for Indian Photography Industry
 
 

Past Issue : January 2013

 

In this Issue

25 Shots every photographer must try
The ONE thing to remember
Stardom in splendour - Kevin Ou
DSLR Shootout
Compact Camera Shootout
How will 2013 pan out?
The year that went by
Fujifilm X-E1
 
 
 
 
 

25 Shots every photographer must try

Compiling a list of cool digital photography techniques and tutorials is no easy job. The first challenge is to figure out what’s cool, and what’s not! Once you’ve figured that out comes achieving the effects you think are cool. Almost always, there are more than a few different methods to achieve the same effect. This being our 25th anniversary issue, we’ve listed out 25 of our own personal favourite photography techniques, or should we say 25 shots you must try out if you’re a photography enthusiast.

 
 
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The ONE thing to remember

There always seems to be a lot on a photographer’s mind. In fact photography is probably one of the tougher creative arts to learn and master, for the sheer reason that it involves so many things to consider before executing even a single shot; shutter speed, aperture, depth of field, lighting, white balance, ISO, the list is endless. You have heard the million rules for getting the "right” picture and learnt the terminology and the techniques involved, but the fact is, if you are going to be mindful of every detail and setting before pressing the shutter, it’s likely that the "moment” would have passed.

Clicking a picture is easier said than done, especially with remembering the tiniest of details to get the shot right. So here, we tell you the single tip you should remember while shooting these 25 particular shots (when all the other tips have escaped your mind).

 
 
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Stardom in splendour - Kevin Ou

It started as a self-imposed challenge in art school, to learn photography and later, somewhere in the midst of being part of the advertising world as an art director, he fell in love with photography as a career. Being a committed commercial photographer for 15 years now, he has shot a multitude of western and Asian celebrities and lent his skill to coveted commercials. This month, Kevin Ou talks to Asian Photography about what inspires him and how it’s extremely crucial to be out there, and market you work well.

Kevin originally went to school to be an Art Director in the advertising world. During his Mass Communication programme at Ngee Ann Polytechnic in Singapore, he was one of the only students that didn’t get into the photography programme, and even though he blames his procrastination for it, the incident sparked something in him; it became a challenge. "I’m one of those people that you shouldn’t say ‘You can’t do it to. I’ll work 10 times as hard to make sure that I do it,” he says. He bought his own basic 35mm SLR, a stack of photography books and magazines and devoured them. That pretty much set the ball rolling for his passion in photography.

 
 
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DSLR Shootout

Advanced Professional Level

Professional cameras’ overall performance is the one factor that distinguishes them from other levels of DSLRs. From design to features and performance, professional cameras have their way of asserting their superiority. Today photographers are serious about each picture they capture and they want a camera to match their high expectations. This is where full frame cameras come in. They are meant for professionals and serious enthusiasts who are willing to pay a fortune for the added advantage in performance. In full frame cameras, the frames are much wider and the resolution is simply brilliant. This is because there is no crop factor on the sensor. This year we added another category to the professional DSLR known as advanced professional DSLR. For this category, the price parameter was set between 3-5 Lakhs. We had camera manufactures Nikon and Canon send in their respective cameras for the shootout. The contenders for the advanced professional DSLR shootout are Nikon D4 and Canon EOS-1D X. We put them to test to see which has an edge over the other.

 
 
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Compact Camera Shootout

With all the advancements in the DSLR and mirrorless category one would’ve felt that the compact point-and shoot cameras will be left out. But the adoption and amalgamation of newer technologies, sensors, image processors and user interfaces, among others, has given the modern compact cameras a fair amount of edge over others. Trends usually change the fastest when it comes to the compact camera category, since the products in this segment are usually targeted towards a pocket friendly consumer. So this year we were in for some surprises as compared to the shootout last year. In this year’s shootout we set the price bracket between Rs.10,000 – Rs.15,000. There wasn’t much change in the same like last year since the market has seen ups and downs this year due to the economic slowdown.

 
 
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How will 2013 pan out?

The imaging industry witnessed some interesting innovations in technology last year, which we have listed in the article "The year gone by” in this issue. At the same time, we’re looking ahead as well. So what is it that you should expect in the year to come? How will 2013 pan out for the photographic industry? With 2012 having witnessed numerous introductions in technologies and trends, from mirrorless becoming the major focus of every manufacturing brand to user-friendly interface, these trends are an  indicator of what might be the next big thing(s) in 2013.

 
 
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The year that went by

At the end of every calendar year we at Asian Photography try to highlight some of the biggest things that have made news in the previous year. So what exactly did the year 2012 have in store for us? Was it an eventful year to photography? If approximations are to be believed, for about 10% of all the photographs made in the entire history of photography were made last year. The world is communicating with photographs and is engaged with photography like never before, thanks in part to the smartphone industry. In this article we underline some of the impactful trends and events that shaped the last year.

 
 
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Fujifilm X-E1

Fujifilm launched the X system earlier this year with the X-Pro1. Although the camera was well received, its pricing seemed likely to limit its appeal. Targeted at professionals and enthusiasts, the new X-E1 aims to further strengthen the X system’s appeal to a wider range of enthusiasts with its solid metal body and analogue dial led control. For a mirrorless interchangeable lens camera, the X-E1 has an APS-C sized sensor, much larger than the micro-four thirds sensors introduced by Panasonic and Olympus with their mirrorless cameras, or even the Nikon 1 system sensors.

 
 
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Past Issues