SAP Media Worldwide Ltd. publishes monthly magazine for Indian Photography Industry
 
 

Past Issue : November 2012

 

In this Issue

Nikon’s 1 system enhanced with Nikon 1 V2
The Asian Weddings Dramarama
Coming together in Frames
Wedding Photographer Trends
Wedding Photography Agreement
Location in Sight
All-in-one Printer Shootout
Lens Shootout
 
 
 
 
 

Nikon’s 1 system enhanced with Nikon 1 V2

Recently Nikon Inc. announced the new 14.2-megapixel Nikon 1 V2, the latest addition to the Nikon 1 Advanced Camera with Interchangeable Lens System. The V2 incorporates a myriad of new features aimed at improving the shooting experience, including a new ergonomic grip, a built-in flash and the addition of a Command Mode Dial. Nikon also introduced the new SB-N7, an optional compact speedlight that offers lighting possibilities for Nikon 1 V1 and Nikon 1 V2 shooters. The new Nikon 1 V2 is designed to be compact and offers a 14.2-megapixel CX-format CMOS sensor. The upgraded sensor combined with Advance Hybrid AF system allows users to shoot up to 15 frames-persecond (fps) while maintaining full AF tracking. Other new features include shooting modes such as Best Moment Capture Mode and the new Live Image Control that lets a user preview their vision, pre-capture. Compact and portable, the new Nikon 1 V2, in addition to the 14.2-megapixel CX-format CMOS sensor, also includes the new EXPEED 3A image processing engine. Additionally, the new EXPEED 3A has improved image-signal processing capability as well as high-speed readout.

 
 
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The Asian Weddings Dramarama

Asian weddings are known to be grand, almost like a larger than life fairytale playing out in real, and to catch all that grandeur and fun down to the detailsis what Simeon Quarrie does best. Approachable, gracious and ever so sprightly about his work, there’s little why over 200 couples, in the last 10 years have chosen him to shoot their big day. What more? When a UK-based wedding photographer tells you he loves drama, you sign him up. Asian Photography speaks to Quarrie as he confesses his love for Asian Weddings and tells us how he presents the extravaganza through his photos and cinema.

Quarrie started his journey in Asian weddings as a wedding filmmaker, approaching them rather uniquely and differently. Soon people started asking him if he could do photography as well, hoping for the same approach in that medium. But Quarrie said "No”, more than a few times, for ethical reasons; if he was going to take up wedding photography he needed to be sure he was providing the highest possible standard to his clients. Gradually though, Quarrie changed his mind when he was certain he could handle such a responsibility, and more importantly, live up to it. He started his brand of photography, Unico Weddings in his early 20s which has evolved to become Vivida today.

 
 
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Coming together in Frames

His images capture the simplicity in the grand Indian weddings and are full of grace, which is all-familiar yet charming. More than 22 years as a wedding photographer and his work is still rooted in tradition, is believable and more importantly, relatable. This month, V. V. Ramana shares with us his story of capturing precious moments and turning them into cherished memories. He was introduced to cameras back in 1990, and curious to learn, he started shooting family, kids, and table-top shots; anything that would help him explore the medium. After a while he realised that there was more scope in India as a wedding photographer than any other, and also that it wasn’t easy becoming one. Those were the days when photography was considered a lowly profession, and lack of dignity of labour only made things worse. Recounting an incident when he covered a wedding for as low as `300, Ramana wondered then why the most precious gift for the newlyweds was priced the least and it got him thinking in different ways.

 
 
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Wedding Photography Agreement

With constant and dynamic growth in the scale of The Big Fat Indian weddings, the wedding photography business is now a lot more professional than it was before. Infact there is now an option of signing a wedding photography agreement/ contract which takes into account the interests of both the photographer and the client. Wedding photography is considered as one of the most lucrative segments in the photography business, and like every business, it needs to have a certain discipline in place. Often it’s not the photographer with the biggest lens or the most artistic eye that wins in the world of wedding photography, it’s the one with the best business practices. It is imperative for a photographer to know how to create his/ her brand and now to promote and sell it. Communication is a key element in every business. Recently, many professional wedding photographers in India have been adhering to the idea of using a wedding contract, which, simply put, is nothing but an effective means of communication between the photographer and the client. The main idea behind the contract is being legally able to protect both the photographer and the client in case of a dispute.

 
 
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Location in Sight

Have you ever seen an image of a couple sharply dressed on their big day only to be put off by jagged edges or dull colours in the background? If yes then you would not be the first person to face this dilemma. An image always has various aspects that add meaning to it and draw your attention, and one such aspect is the location/area where the photo is shot.It can lend a particular feel to the photograph, establish a point, or simply add meaning to the subject. Selecting a good location or spot is important for photographers, especially wedding photographers. We tell you how imperative locations are to your compositions and how they can be treated for different situations before and during and wedding.                                      

How important is it                                                                                                                                              Locations can be a key factor for a photographer to deliver unique stills but it’s complementing the emotions with the location that will make each frame meaningful. Locations help in providing a unique effect expected by your clients. Weddings are filled with emotions, and adding a good location to the images can create a better vibe in the images. As in videos and movies locations where make the frame look more dramatic and meaningful; the same rule applies to stills.

 
 
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All-in-one Printer Shootout

The hidden truth about the printing industry is that even the best photographs on display are only as good as the printer they’re printed on. With the technology moving at a fast pace in the printing industry, choosing the right product has become more diffi cult than ever. Like every year, we take the best all-in-one printers currently in the market and test them against each other on a variety of parameters to choose the best one.                             

The Parameters                                                                                   

Last year we added a couple of parameters to the ones we were already using the year before. Taking that to this year too, we’ve kept the parameters exactly the same, namely:                                                   

1. Performance                                                                                       

• Print quality (specifically designed templates)                                           

• Pages per minute (PPM)                                                                         

• Images per minute (IPM)                                                                       

2. Set up, ease of use and installation time.                                            

3. Value for money (consumables and overall)                                             

The price bracket we have been kept in mind this year in the AIO shootout is between `10,000 to `20,000.


 
 
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Lens Shootout

At Asian Photography, we strive to select the very best from each category. Our goal is to turn a new leaf every year, and offer something out of the box and in accordance with the current trends. In this year’s shootout we eliminated the telephoto lens category in favour of kit lenses, which are widely used by entry-level consumers. This means that this year we will focus on both the DSLR as well as the Compact System Cameras and their Kit lenses.

 
 
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