SAP Media Worldwide Ltd. publishes monthly magazine for Indian Photography Industry
 
 

Past Issue : August 2012

 

In this Issue

SHOOTOUT- CF Memory Card Shootout
SHOOTOUT- SD Memory Card Shootout
PRO PROFILE- Fashion Fetes
TIPS & TECHS- Things to keep in Mind Before Buying a Digital Camera
TIPS & TECHS- Understanding Zoom Measurement
TIPS & TECHS- 5 Things to Shoot on an Overcast Day
CAMERA REVIEW- Canon PowerShot SX260 HS
CAMERA REVIEW- Samsung WB150F
CAMERA REVIEW- Sony a 65
 
 
 
 
 

SHOOTOUT- CF Memory Card Shootout

With the array of Compact Flash (CF) cards flooding the market, making an informed decision for what best suits your needs is a difficult task. Even though the widespread use of Secure Digital (SD) cards in the market has increased in gigantic proportions, CF cards have been around for a longer time and are used in most professional DSLRs today. With the sheer number of options and choices in the market, there are quite a few things to consider before buying one. Whether it’s a pocket friendly card you’re looking for or simply the best performer, we hope this month’s shootout helps you make the right decision.


 

 
 
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SHOOTOUT- SD Memory Card Shootout

The Secure Digital (SD) format is an important development in the camera industry, especially since it allows for storage in a more compact design, and is extremely popular with equipment manufacturers. Today, it is believed that SD technologies are used in over 400 brands across dozens of product categories. The Secure Digital format includes four card families available in three different form factors. The four families are the Standard Capacity (SDSC), the High Capacity (SDHC), the Extended Capacity (SDXC), and the SDIO, which combines input/output functions with data storage. The form factors are the original size, the mini size and the micro size.

 
 
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PRO PROFILE- Fashion Fetes

Her love for clothes, mythology, fairy tales and "everything beautiful” made fashion photography an obvious career choice; giving her the opportunity to combine everything she loves to create something ethereal. Over the 15 years in her profession, she has experienced the photography Industry in New York and India and worked with renowned fashion and lifestyle magazines like Vogue, Elle, Cosmopolitan and L’officiel. Nisha Kutty tells Asian Photography how one thing led to another and, with her perseverance, shaped her life as a photographer.

As a child, she had a simple ambition; to be well known. She studied painting and art direction as ways to get there but found painting to be too solitary for her liking, and as an art director "luckily” no one hired her. How did photography happen, you ask? It was at an interview for the post of a visualiser, where her portfolio impressed the Creative Director and he suggested she pursue photography. "I just stuck to that,” she says and over the decade that she spent in the profession, she gradually fell in love with the medium.

 
 
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TIPS & TECHS- Things to keep in Mind Before Buying a Digital Camera

Purchasing any gadget is an exciting task, and more so if it happens to be your first. But often as a novice or an industry outsider this task can be difficult if you are not aware of the factors that must be considered while buying any gadget. It is one thing to want to own a technologically advanced digital camera, but quite another knowing exactly which one to buy. We list down a few basic points that will help you make a smarter, more informed choice (and maybe even sound insightful if a friend asks for advice regarding a camera buy). With new cameras being launched in the market everyday, new features being added and advancements being made in the world of digital cameras, we understand that it can be tough and confusing task getting past all the lures and sitting down to examine the basics  So we will not give you a low down on all the "new and improved” features on the latest camera, or tell you which model is the for you; lets leave that for the sales executives. Instead, we tell you about the most fundamental things to keep in mind while selecting a camera; things that make a difference. There are many kinds of digital cameras in the market today, each different from the other and sporting various specifications and features. Apart from the set of questions above, here are some more points you need to know before you go to pick up a new camera.

 
 
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TIPS & TECHS- Understanding Zoom Measurement

When you hear the word zoom, what comes to your mind? Closing in on your subject, is it? You are right but there is a lot more to understanding zoom than just that. The lens on your camera is one component that is as important as the image sensor in the camera. A good lens offers clear, focused shots and the flexibility to creatively frame subjects.We all know what a lens is but not all of us know or understand what the 1x or 10x on the lens stand for. So this month, we explain you the basics of zoom measurements and tell you how and where you can apply that knowledge.

Manufacturers measure zoom capabilities of digital cameras in two configurations, digital and optical. The two types are very different and the unwary buyer can get caught up if he does not understand how each works. Only once you understand digital and optical zoom, you will be able to grasp the basics of zoom measurements, or in simple words, the numbers on your lens. These numbers depict the zoom range on the lens and thus represent technical information.

 
 
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TIPS & TECHS- 5 Things to Shoot on an Overcast Day

What is it that, as a photographer, you would do on a rainy day? If you’ve been reading our magazine for a while now, you would know that every year we come up with tips and tricks to help budding photographers utilise the monsoon to their advantage. This year as well, we have done our best to help you make better use of your time than watch the rain gods dampen your spirits.

Shooting photographs on a rainy day can be the worst nightmare for a photographer, as the risk of water seeping into the equipment is huge. Many photographers tend to shy away from shoots on days like these, but if you have a good eye, a dark, cloudy day in the monsoons can contribute towards some of the best photographs in your portfolio. The frames you see around are fairly unique from those you get to see the rest of the year; there are a lot of clean greens around, the textures are warmer because of the shade, and you can experiment more with the left side of the exposure meter. In this piece we give you some tips on how to make the best of an overcast day.

 
 
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CAMERA REVIEW- Canon PowerShot SX260 HS

Canon recently launched its latest compact camera, the PowerShot SX260 HS, which is the successor to their last year’s SX230; one of the most competent cameras in the category at that time. Canon has made minor tweaks and included some changes to come up with the SX260, and better zoom is just one of them. We give you a detailed review of the look and performance of the SX260, and how it fares against its predecessor.

Look, Body and Feel

At first glance the SX260 appears to be slightly sleeker than the SX230. The body features a metallic finish, which provides for a more solid feel. The SX260 replaces the widescreen LCD on the rear panel of the SX230 with a 461k dot, 4:3 aspect ratio LCD, which is a good thing as photographs fit better in this ratio than the 16:9 offered by the SX230. However, we felt that the 461k dot resolution could have been worked upon as there is a noticeable difference between what you see on screen and in the photographs.

 
 
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CAMERA REVIEW- Samsung WB150F

With the recent market expansion in the smart phones and tablet segments, Samsung is keeping up with times with the launch of its new series of cameras. With a wide range of cameras spread across various segments based on performance, simplicity and new sharing technology, the Samsung WB150F is a new entrant in the point and shoot segment of digital cameras. Loaded with an 18x optical zoom and Wifi sharing compatibility packed into a pocket friendly body looks like Samsung has something new to offer to its consumers.

Look, Body and Feel

The Samsung WB150F appears like most cameras in the point and shoot segment. Its Schneider-Kreuznach 18x zoom lens equivalent to a 24-432mm lens on a full frame camera is one of its selling points. The WB150F is slim and can be easily carried around. It has a matte finish smooth body with a sensibly designed plastic hand grip which makes handling the camera easy. However, the flash, placed very close to the hand grip, could easily get blocked by your fingers while shooting if you’re not careful.

 
 
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CAMERA REVIEW- Sony a 65

Launched alongside the SLT-a77, the SLT-a65 owing to its significantly lower price, quite possibly has a much greater market potential than the SLT-a77. Despite the similarities with the SLT-a77, it’s easy to figure out that the a65 is segmented in the more pocket-friendly category as compared to the a77. Statistics suggest that a lot more people buy consumer level DSLRs as opposed to the more professional DSLRs, and the a65 seems perfectly poised to be a more significant camera in the Single Lens Translucent (SLT) lineup, primarily because it is aimed at a much more popular segment of the market. So we were particularly excited to review the a65 when it reached our office.

Look, Body and Feel

It’s difficult to tell that the a65 houses technology that is different as compared to regular DSLRs just by looking at it. The plastic body of the a65 lacks the a77’s magnesium alloy construction and seems a little flimsy, but makes the camera a lot lighter. The design and body looks comprehensive and the interface seems easy to understand, with a neat and well-spaced distribution of buttons and controls.

 
 
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