SAP Media Worldwide Ltd. publishes monthly magazine for Indian Photography Industry
 
 

Past Issue : July 2012

 

In this Issue

NEWS - Color Drack Enters Indian Market
NEWS - Kenichiro Hibi Appointed as Managing Director, Sony India
NEWS - Epson Expands its Power Projector Line to Eight Models
SPECIAL FEATURE - Are Products the Real Heroes Anymore?
SHOOTOUT - AA Rechargeable Battery Shootout
TRENDS - Compact Point and Shoot Cameras
GREAT MASTERS - A Master Speaks
INTERVIEW: TRENDS - Adding Extra into Ordinary: Vikram Bawa
TIPS & TECHS - How to Create Water Droplets
TIPS & TECHS - DIY Grid Spots
 
 
 
 
 

NEWS - Color Drack Enters Indian Market

Austria’s largest photolab, Color Drack has made an entry into the Indian market. The 80 year old Color Drack emerged as a trendsetter in photofinishing in the 1980s. With constant development and investment on latest photofinishing technologies they are able to deliver high quality print results and robust binding. Color Drack’s latest offering, for the first time in India – Color Drack Photofolio, are superior quality photo albums which are aimed at the Indian wedding market. Photofolio also comes to you in multiple options.

Their aim is to create a niche in the wedding album industry providing their products and services to photographers at the B2B level. Once a photographer sends his/her design for the wedding album, Color Drack will create the album in Austria which will then be shipped back to the photographer, in India.

 
 
Current Rating 4/5 (5 votes) Rate this article 
Share with Friend
 
 
 
 
 
 

NEWS - Kenichiro Hibi Appointed as Managing Director, Sony India

Sony India recently announced the appointment of Kenichiro Hibi as its new Managing Director, overseeing Sony’s operations in the region with effect from July 1, 2012. Hibi will be responsible for spearheading the overall growth and profitability of the company within the region.

Hibi brings with him over 23 years of diversified experience in Sony, with a host of senior level positions to his credit. His last role was as Managing Director, Sony CIS, where he played a crucial role in making this region emerge as one of the most potential contributors in Sony’s global growth map. While managing the CIS region for over six years, he was successful in developing a sound business strategy, which adjusted to market turbulence while maintaining focus on customer orientation.

 
 
Current Rating 0/5 (0 votes) Rate this article 
Share with Friend
 
 
 
 
 
 

NEWS - Epson Expands its Power Projector Line to Eight Models

Epson has launched two new series of high performance, ultra-bright projectors for large venue projection or presentations in bright ambient surroundings. These are:

1) EB-Z8000 series (EB-Z8450WU / Z8455WU / Z8350W / Z8355W / Z8150 /                 Z8000WU)

2) EB-Z10000 series (EB-Z10000 / Z10005)

These projectors feature brightness of up to 10,000 lumens, resolution of 1,920 x 1,200 pixels and high contrast ratio of 5,000:1 that give users good projection image even quality in bright surroundings and large venues. Additionally, the projectors are outfitted with many advanced Epson home theatre projection technologies that make them excellent for video playback as well. These are: Epson Cinema Filter, a Faroudja DCDi video processing chip, Super-resolution technology, Frame Interpolation – all of which further enhance the quality of video projections.

 

 
 
Current Rating 0/5 (0 votes) Rate this article 
Share with Friend
 
 
 
 
 
 

SPECIAL FEATURE - Are Products the Real Heroes Anymore?

That is a question that I’ve been mulling in my head since a very long time. A question that focuseson whether one’s approach towards communication should be surrounded around the Product or the tool’s used to market that product? For instance, what is more important today, the product or its communication strategy? With the variety of messages bombarded at the consumers today, combined with the tools used to communicate them; are products the real heroes anymore? Or have the manufacturers turned towards the Bollywood Bandwagon today? Bhavya Desai traces the current trends in communication strategies and its impact on the consumers today.

Finding right mix between your advertising rupee and the communication strategy has always been somewhat of a gamble. Especially when the game starts to get bigger and more competitive. In such a situation what is it that one does, exactly? Does one look beyond the usual in anticipation of business or rely on hope to deliver the numbers that one is looking for? Although this usually depends on the desired objectives of the product, there are always common platforms across all communication strategies.

 
 
Current Rating 3/5 (2 votes) Rate this article 
Share with Friend
 
 
 
 
 
 

SHOOTOUT - AA Rechargeable Battery Shootout

Rechargeable batteries never get their deserved recognition in the photographic world, but much like any other accessory that form an integral part of a photographer’s kit. We all use batteries; be it for camera flashes or television remotes and AA batteries still have use in most of today’s electronics. With the environment taking centerstage, staying "green” is a concern that needs to be addressed. Hence we encourage the use of rechargeable batteries.

For this years shootout we tested the best AA batteries in the market; the envie infinite, Uniross Hybrio, Godrej GP ReCyko+ and Eveready ultima. Unfortunately Sanyo didn’t participate in this shootout due to some changes at their head quater in Japan. Most of the manufacturers offer pre-charged or Ready to use (RTU ) AA batteries today. But in order for us to be fair we drained each battery before testing them. This shootout is aimed at helping the readers make a more informed choice while purchasing batteries. So let’s see how the four contenders of the AA rechargeable battery fare against each other.

 
 
Current Rating 4/5 (3 votes) Rate this article 
Share with Friend
 
 
 
 
 
 
 
 
 
 
 

GREAT MASTERS - A Master Speaks

With a career spanning over 60 years and having dabbled in various genres of photography, ‘Been There Done That’ could well be his middle name. This month we interview the industry veteran Swapan Mukherjee about his passion for photography and the evolution of the medium over the years.

He practically stumbled upon photography when as a kid, one afternoon he discovered his father’s camera and a Kodak handbook on photography. That, and later an Ensign Ful-Vue camera as a gift from his father on his 14th birthday, was enough to ignite a lifelong passion in Swapan Mukherjee for all things ‘photography’.

 
 
Current Rating 3/5 (3 votes) Rate this article 
Share with Friend
 
 
 
 
 
 
 
 
 
 
 

TIPS & TECHS - How to Create Water Droplets

Sometimes, adding natural elements to an image can add life to it. Two months ago we gave you a step by step guide to create a sunray effect in your images, this month, we take you through the step by step process of creating water droplets in Photoshop and adding them to the image.

 
 
Current Rating 4/5 (2 votes) Rate this article 
Share with Friend
 
 
 
 
 
 

TIPS & TECHS - DIY Grid Spots

Grids are honeycomb-like devices that modify light to travel in a straight line. They can be used to create spotlight effects, as controlled hair or accent lights, or to skim light across a surface. One of the great features of a grid is that it can throw bright accents from behind the subject yet keep light from creating lens flare. When using a grid, most of the light is transmitted towards the centre with smooth, gradual fallout of light at the edges. Grids are available in various angles; the narrower the angle, the denser the grid and the narrower the spread of light. Most grids are made for larger studio lights with parabolic reflectors and there is a lack of them for photographers using flash units. We give you a do it yourself tutorial on how to make a grid spot for your flash unit(s).

 
 
Current Rating 3/5 (4 votes) Rate this article 
Share with Friend
 
 
 
 
 
 

Past Issues