SAP Media Worldwide Ltd. publishes monthly magazine for Indian Photography Industry
 
 

Past Issue : June 2011

 

In this Issue

Why don't multipurpose cameras sell?
Into the Blue
AA Rechargeable Battery Shootout
Toy Story
Nikon D5100 v/s Canon EOS 500D
Fujifilm Finepix S3300
Sony a33
 
 
 
 
 

Why don't multipurpose cameras sell?

There has been a constant question that has dwelled in our editorial meets, especially since we reviewed the Olympus Mju 6020 TOUGH series camera in our August 2010 issue. So with the rains approaching this year, we started discussing ideas about content relating to the season. One thing led to another and the discussion shifted towards the reasons why cameras that provide good image quality, excellent underwater performance and a host of other tough features aren’t very popular amongst consumers as compared to regular point-and-shoot cameras. Bhavya Desai sought out to find the answers in a chat with the industry leaders and consumers.

 
 
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Into the Blue

For some the dark, cold depths of the ocean are what nightmares are made of, but to others the mystery and boundlessness of the murky depths convey adventure and action. Ric Frazier belongs to the latter. Of course, he would have to be of that mindset in order to continue his many years as an awardwinning underwater photographer. He lets us in on some of the secrets of the deep and how he conveys them through his images.

 
 
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AA Rechargeable Battery Shootout

The battery shootout is a much awaited event in our calendar since its launch for the first time last year. Batteries are an often ignored but very important part of photography. While lithium ion batteries have almost become the norm for most digital cameras (both compact and SLR), rechargeable AA and AAA batteries are still in use in flash units, some digital cameras. We take a look at rechargeable AA batteries this month, having selected the brands which are the most popular in the market. The consumer is spoilt for choice today and it is quite difficult to choose a single brand that suits your purpose. In our article ‘How to choose the right battery’ this month, we have tried to list out the various parameters that are instrumental in helping a consumer make a choice.

 
 
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Toy Story

It is fascinating to know how simple subjects can be looked at through various perspectives of creation. When we talk about toys, the first thing we associate it is with kids or fun. With a different perspective, we wanted to use and set up toys as part of diorama photography, which is considered to be somewhat of a less conventional subject for photography. But before we move ahead towards understanding what we wanted to shoot, it is important for you to know what exactly Diorama photography is.

 
 
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Nikon D5100 v/s Canon EOS 500D

ikon’s D5100 and Canon’s 600D have been launched at a time when the populartiy of DSLRs in India is heating up. With more and more amateurs shifting their preferences towards prosumer cameras and DSLRs, the market has become increasingly segmented. You have DSLRs ranging across price and features, catering the most kind of needs.

 
 
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Fujifilm Finepix S3300

Fujifilm’s recently launched FinePix model, the S3300, brings together features and performance that are close to DSLRs quality. Incase if you are having any problems identifying the camera, then it’s the one that Fuji has been endorsing in their new TVCs featuring 26X zoom. We take a close look at this model which is touted to pack the punch of a good all-rounder.

 
 
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Sony a33

The Sony a33, along with its cousin a55, was amongst the most awaited and anticipated DSLRs (if you could call that) in the recent past. Launched at Photokina last year, the a33 and the a55 announced Sony’s entry into the translucent mirror technology arena. A technology that is becoming increasingly popular amongst manufacturers lately. We have already reviewed the a55 in our February 2011 issue and provided thumbs up to that and now it was time to run the a33 through the paces.

 
 
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