SAP Media Worldwide Ltd. publishes monthly magazine for Indian Photography Industry
 
 

Past Issue : November 2009

 

In this Issue

Lakme Fashion Week
Phobia
This year-end, make your own calendar!
Moto-mayhem in Chhattisgarh
Fish Eye Lens!
 
 
 
 
 

Lakme Fashion Week

What everyone knows about is that the Lakme Fashion Week (LFW) is all about fancy clothes and posh parties. But what they might be unaware of is that it is also a language of poses, which are developed to convey specific messages. Decorating the body is another way of conveying meaning. We all know that fashion is an enormous industry to talk about and to shoot vibrant and interesting photos! Good fashion shots create a buzz on the latest fashion clothing and accessories, and they quickly create many trends!

Well, Fashion is very important in our everyday lives. In the modern day we would like to think we can tell a lot about a person by the way that they are dressed. But sometimes this is not always the case. A person can be completely different on the inside to what they look like on the outside. Fashion is all about image and what we look like when we are in public. It has become very different in today’s generation.

 
 
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Phobia

What is phobia? Phobia is described as an extreme, irrational fear of a specific object or situation. Phobias are the fears that humankind have, but how do they arise? Do they arise from past instances, or are they learned from other people?

Well, we all have fears, but they are not necessarily strong enough to cause us problems. We may not like spiders or snakes and may go out of our way to avoid them, but this is quite different to having a phobia about something. The phobia suffers the most acute fright. It brings on sweats, palpation of the heart, sickness, fainting and the feeling that the hairs on the arms or the back of the neck are standing on end.

 
 
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This year-end, make your own calendar!

A calendar needs to have a concept or a theme. If you select at random, the final result wont be that great. It needs to follow a particular theme in order to make a better impact on your target audiences. In the end, the reason why anyone would make a calendar is to advertise for themselves, so see to it that you select the best team of artists possible. This is something that will be hanging on people’s walls throughout the year and you don’t want them getting bored of it.

For our calendar we have selected a theme of colours depicting the seasons. We have also used the same fabric for all the apparels since it shows a theme. We have used a subtle brown for monsoon, the orange for summer, yellow for spring and red for winter.

 
 
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Moto-mayhem in Chhattisgarh

The experience of shooting at a Super cross racing is a hectic yet fervent experience. Like any adventure sport, the action simultaneously happens at many places and your priorities are to get an image that prevails over others. In the adrenaline-packed event you have to absorb every thing about the event. For a four-hour event I shot 2,000 images. Events such as this are a wonderful way to lose your self, with every part of you dedicated to the singular focus of getting the best picture.

I reached the dusty tracks of National Super cross Bike Racing. The event had brought me to Raipur city, the capital of Chhattisgarh for the two day event. The first day was dedicated to practice sessions and the second to the actual race itself. I was told that the sporadic rains had reduced the level of the mud ramps and had to be built again overnight. Fortunately, the rains did not prove to be a dampener on the day of the games.

 
 
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Fish Eye Lens!

The essence of a fisheye lens is to get an extremely wide angle of view - typically 180 degrees or more. With most lenses (including those in our eyes), straight lines are rendered as straight lines. This is known as rectilinear. The difference between a fisheye and a super wide-angle lens is that they render as straight lines.

The classic fisheye lens is the circular frame and provides "edge to edge" 180 degree angle of view. These lenses only expose a portion of the film but also capture a full hemisphere (180 degrees by 360 degrees). Sometimes, these lenses are even wider and capture up to 220 degrees from edge to edge. I've heard of one capturing 270 - you can be behind the camera and still be in the photograph. The other 'flavour' of fisheye lens is a full frame fisheye. These lenses do not have the same field of view from edge to edge as does the circular frame fisheye and instead have a 180 degree field of view from corner to corner. These are still fisheye lenses despite the less classical viewing - they still render straight lines as curves.

 
 
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