SAP Media Worldwide Ltd. publishes monthly magazine for Indian Photography Industry
 
 

Past Issue : May 2019

 

In this Issue

Festivals of India - Gudi Padwa
Pro Profile - Eric Rubens
Tips and Tech - Colours in Photography
Tips and Tech - Monochrome in Summer
Tips and Tech - Lens Flare Photography
 
 
 
 
 

Festivals of India - Gudi Padwa

Gudi Padwa is an Indian festival that marks the beginning of the New Year and the harvest season for the people of Maharashtra. Gudi is the word used to refer to Brahma’s flag (which is hoisted on this day) while Padva is derived from the Sanskrit word Paddava or Paddavo which refers to the first day of the bright phase of the moon. This festival is celebrated on the first day of the month of Chaitra, according to the Hindu calendar, which usually falls during March-April according to the Gregorian calendar. This day is also symbolic of the season of Vasant or spring in India. Besides Maharashtra, it is also observed under different names in Andhra Pradesh, Karnataka and Tamil Nadu as well, however by a smaller community of people.


 
 
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Pro Profile - Eric Rubens

Eric Rubens is a San Diego Area, Southern California based self-taught photographer photographer, filmmaker, traveler and electrical engineer who enjoys traveling the world. Eric joined instagram in 2012 and he has built an audience of over 400,000 followers on his Instagram channel @erubes1 along with hundreds of thousands of followers across his other social channels. He loves travelling the beautiful world, meeting new people, and the experience of living every day like it's the last day. He shoots a lot of lifestyle, swimwear, portraits and adventure photography, His clients include Disney, BMW, LG, Ritz-Carlton Hotels, AT&T, Coachella Music and Arts Festival, Mercedes Benz, Toyota USA and many others.


 
 
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Tips and Tech - Colours in Photography

Colour in photography combines art, science, and culture with your own personal style. It can make or break the mood of a scene and photo story line, which is why this article is all about using colour in your images. Our eyes and camera lenses are automatically drawn to certain colours and combinations, it’s a good idea to be aware of some of the science and techniques of colour when you’re out in the field and working in post-production. Using colour in photography correctly helps draw attention to your subject, and therefore creates a powerful visual effect that is pleasing to the eye. Colour is everywhere. We're surrounded by it, we can't avoid it and therefore we tend to take it for granted when we take photos. But take it for granted, and you're likely to end up with mediocre photos. Just because colour is everywhere doesn't mean you shouldn't pay attention to how it affects your images. We see so many average photos each day - in magazines, on the internet, in books - that sometimes it's easy to forget that colour photography can be a magical, evocative medium.


 
 
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Tips and Tech - Monochrome in Summer

The earliest photographers made monochrome images.  That was their only option. Today, the general public expects photos to be in color and monochrome is seen as the infrequent option.  So why would you make a "black and white” photo when the world is in color and color photography is so easy?  Here are a dozen reasons you may want to Make it Monochrome. Our modern digital cameras are invariably set up to make color photos. To make a monochrome photo we either have to use special camera settings or convert an already captured color image into monochrome with editing tools. The point of this article is not to discuss techniques for doing those things, there are already many good articles discussing tools and techniques for that. Instead, we would like to share about why you might want to make a monochrome image instead of a color one.


 
 
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Tips and Tech - Lens Flare Photography

From a technical point of view, lens flare (or light flare) is a reflection of stray light on your camera lens, causing streaks of sunlight along with a decrease in the contrast and saturation in your photo. From an artistic point of view, lens flare is a special photography effect that adds drama and individuality to your photos. Light flare is technically an error, but it can be a beautiful one and can add an ethereal, dreamlike effect to your photos. Once you understand how it works, you’ll see why professional photographers use lens flare on a regular basis. Artistic lens flare is a good technique to spice up your photography.


 
 
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