SAP Media Worldwide Ltd. publishes monthly magazine for Indian Photography Industry
 
 

Past Issue : September 2018

 

In this Issue

Pro Profile - Technology and Pros
Photokina 2018: What to expect?
Review - Sony A7 III
Review - WD My Passport SSD
Tips and Tech - 3D Printing
Best laptops for Photo and video editing
 
 
 
 
 

Pro Profile - Technology and Pros

Photography and technology are like parts of the same coin, with the latter being indispensable for the former. The latest technological inroads into photography never cease to be a matter of utmost interest and importance to photographers. From sharing anecdotes of how technology salvaged them to describing how detrimental it is to their work, we are talking to five prolific photographers about technology this month.


 
 
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Photokina 2018: What to expect?

In many ways this year’s Photokinawill mark an end and the beginning of an era. End since it will be the last fair, which will feature in the once-in-two-year format and beginning since 2019 will mark the show as an annual event. So if you are thinking of visiting the fair and wondering what is it that it might have to offer, then you have come to the right place. Bhavya Desai predicts the products and technology line up at the show…


There is wide speculation and concern this year that with the growth of social media and the digital world, Photokina has over the years lost a certain amount of its charm. In fact, there are a number of international brands that believe that the 2018 edition is more of a regional show instead of the international behemoth that it used to be. And it is difficult to disagree with some facts with the sceptics. Yes, for sure it isn’t the show it used to be, but at the same time, the make over of the image of Photokina in the past two shows has been pretty interesting.


With the show widening its horizons to include seminars and talks about augmented reality and business under DIGITALLY, among others shows the direction and shape that it is taking for the future. But enough of that, let's get down to business.


 
 
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Review - Sony A7 III

Over the years, Sony’s A7-series have picked up great speed in terms of technology and demand. This has been made possible by introducing new technologies, making better designs, and also a very good lens line-up.

For those who are looking for a general-purpose, versatile and affordable full-frame camera other than a DSLR, the A7 III looks very appealing when compared to the current DSLR competition. It incorporates many of the niceties of the A7R III and A9. Do not mistake it to be a basic model’ that Sony calls it. It is a very capable camera indeed.

 
 
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Review - WD My Passport SSD

Solid State Devices or SSDs have been the talk of the town in the storage industry for a while now. Speed, reliability and its composition of solid parts with a dearth of moving parts to slow it down are the features that set it apart from its counterparts in the industry. Its smaller size and ease to carry around have also augmented its popularity in the recent times. However, SSDs are still not made affordable from a consumer's perspective, as it is found to be expensive for day to day usage. This is because they are highly expensive to manufacture and is priced above normal external and internal hard disk drives. The manufacturers have been constantly trying to make cheaper and more affordable SSDs for the masses and increase the consumption in the solid state storage device segment.

 
 
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Tips and Tech - 3D Printing

3d printer is a revolutionized concept that has the potential to change the world one print at a time. The way this technology is bending and re-writing the rules right now, one can only wonder how this technology will transform in the future. Contrary to the popular belief that 3D printers are relatively new concept, 3D printing tech is being developed and explored since the 1980’s. Dr Kodama was the first to describe a layer by layer approach for manufacturing through his development of a rapid prototyping technique in 1980. Infact the main technologies that 3D printer runs on today were patented way back in the 90’s.But due to some patent issues the growth for 3D technology has been a bit stunted until now. Now some previous licenses and patents have expired and a free pathway for 3D has been created.

Currently 3D printing has been employed in a lot of fields, varying from aviation to healthcare. And also 3D printing is used to commercially manufacture cameras. From lenses to body parts of the camera, everything has been experimented with, and hence the whole photography word is excited to see how this technology is going to drive the art form.

 
 
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Best laptops for Photo and video editing

While desktop computers are considered to be the best for photo and video editing, due to their flexibility in terms of customization, in today's world portability has become an extremely important factor. Given that most photographers, video enthusiasts and editors travel a lot for their work, laptops have emerged as a clear choice for the tech nerds and travel geeks. Laptops have over the years moulded themselves accordingly and can match toe to toe when it comes to power, heat dissipation, specification and colour calibration of the monitors. In this article we will list the best available laptops for the consumers in the market. While most of these laptops come with different RAM, GPU, Processor options, we have taken the best and the highest spec options into account.

 
 
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